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The Systems, Culture, and Leadership Frameworks That Combine Legacy Principles With Modern-Day
Built to Last in Direct Selling is a strategy-first handbook for corporate teams and executives looking to create real momentum in today's evolving channel.
Written by Rob Sperry - author, speaker, and strategic advisor to legacy brands and startups alike - this book breaks down the cultural, operational, and leadership systems that drive lasting growth in direct selling.
Inside, you'll find insights developed from two decades in the profession, coaching over 1,700 verified top earners and consulting across more than 20 companies.
From leadership development and infrastructure to retention, recognition, compensation, and compliance, this book offers frameworks that are simple, scalable, and field-tested.
If you're serious about building something sustainable, this book will give your team the language, tools, and structure to align corporate strategy with real-world field execution.
Built for decision-makers. Trusted by leaders.
Designed for companies that want to matter five years from now, not just today.
